The international trading company faced the challenge of the increased need for new staff, which the human resources department was unable to successfully cover with existing tools. With the help of Vara, the company has introduced a system for recruiting candidates based on SharpSpring. The result of implementation was a 90% reduction in the cost per application per position, 47% more applications and a reduction in the process from 2 months to 3 weeks.
When we talk about ROI in HRM, we often rate the performance of individual channels such as LinkedIn, Facebook ads, and job search portals. Rarely does anyone think of the whole process of communication, which provides a good employment experience.
The trading company, which operates in seven markets across Europe, has faced the challenge of significantly increasing the influx of applications into positions they hold open and making the process more friendly to both human resources and, of course, potential employees.
The project was entrusted to us because Vareo is known as an agency that helps companies to select and implement marketing tools to increase efficiency and performance not only of marketing and sales processes, but also in other business areas.
"As an agency owner, you have the privilege of working with clients from different industries to solve various problems. You educate your clients on how they can achieve their goals faster and easier using digital tools. Often times good practices from one area can be transferred to another area, as in this case, where hr is empowered by typical marketing elements and thus made it extremely innovative." - Nataša Mithans, Vareo
After reviewing the tools in the market that would be best suited to challenge the client, we decided on SharpSpring. It is true that SharpSpring is the primary tool for digital marketing used by sales and marketing. It also works exceptionally well in other business areas. SharpSpring is an effective solution that allows employers to use the same tools used by professional marketers.
The key elements of the personalised solution that we implemented for the customer in Varea are:
"With sharpspring, we have managed to reduce the cost of acquiring a candidate because the tool gives us an insight into which channels and recruitment campaigns actually work and simplifies and partially automates the entire recruitment process." - Tanja Pertič, Hr Department Director