MarTech Consulting
Martech strategy in the service of the customer journey
Martech strategy in the service of the customer journey
Choosing the right marketing technology is a complex and difficult task, especially if you want the tools to be interconnected to avoid fragmentation and inconsistent data and functionality.
Vareo has developed a well-established approach to help customers understand their requirements, identify the right suppliers, start the ordering process, and select a supplier.
We make sure that the right decisions are made as soon as possible.
We perform an assessment of the degree of digitization of your marketing and sales. We analyze the following areas:
Preparation of a plan for one or more of the following areas
A set of suitable technological solutions throughout the purchasing path for comprehensive support of integrated multi-channel communication and sales
In assessing the situation, we review the functionalities of individual technologies and possible overlaps, the level of utilization, the degree of connection between tools and data flow, direct and indirect costs associated with each tool, bottlenecks, and identify opportunities for improvement.
Are you renovating a website or an online store?
Need advice on which technology is right for your business and goals?
Would you like to link marketing and sales, and increase their efficiency?