MarTECH Strategy at The Service of Purchasing Channels  

We help you make smart decisions how to build your marktech stack

SERVICES

Strategy

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Planning

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Technology selection

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Creating a strategy for marketing and sales digitalisation

The area of marketing technology is evolving very quickly. New solutions, options and providers are emerging every day. Experienced Vareo experts navigate you through the marketing technology jungle and help you build an optimal set of tools that will fit your needs and support you in achieving your goals.

MarTech Strategy

Services

Digital maturity assessment

Digital maturity assessment is used to evaluate your organization’s digital transformation readiness. We create:

  • Marketing stack audit
  • Marketing team capability assessments
  • Marktech maturity scoring
  • Purchasing Routes
  • Technology selection

Strategy roadmap

Strategy Roadmap development to help you reach your short- and long-term business objectives

  • MarTech Strategy and IT Architecture
  • Digital capabilities enhancement plan for the marketing team
  • Digital capabilities enhancement plan for the marketing team

Marketing technology selection support

Based on your needs and requirements we prepare a list of suitable technologies and vendors.

  • Vendor procurement
  • Technical set up
  • Platform piping
  • Business Case Preparation
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Make informed decisions about suitable marketing technology for your business

The ecosystem of marketing technology is large and fragmented. It is currently possible to choose from more than 8,000 providers on the market.  The boundaries between the different areas of marketing technology are poorly defined and standardised, and the definitions of individual groups of tools are limited. Choosing the right marketing technology is a complicated and difficult task. Especially if you want the tools to be connected to each other to avoid fragmenting and uncoordinated data and functionality.

Vareo has developed an established approach to help customers understand their requirements, identify the right vendors, run the ordering process and select a supplier. We ensure that the right decisions are taken as soon as possible.

Marketing technology selection support

Services

Requirement gathering

RFI/RFP documentation development

Vendor and technology shortlisting

Assessment of vendors and negotiations

Overview of functionalities and configurations

Integration consultation

MarTech Strategy

Process

Step 1. Analysis

Our cooperation begins with the workshops to fully understand your business goals, challenges, and your growth strategy. We then examine your existing marketing technology and solution architecture, related work flows, back-end integrations, and where your team needs support.

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Step 2. Assessment

In the assessment of the situation, we examine the functionality of individual technologies and possible overlap, level of utilization, level of connectivity of tools and data flow, direct and indirect costs associated with the individual tool, bottlenecks and identify opportunities for improvement.

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Step 3. Gap analysis

We compare your business requirements with the existing situation, your competition activities, your customers ' expectations, good practices and the situation in the marketing technology sector. Based on this, we prepare a gap analysis and prepare recommendations for closing the gap.

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Step 4. IT architecture

At this stage, we prepare a proposal for suitable tools and providers that cover your needs along the marketing funnel with your limitations and goals in mind. We can also support you in the preparation of the RFP documentation as well as support with selection of suitable vendors.

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Step 5. Support and development

This phase can be a stand-alone project or continuation of an advisory project. Our development team helps with the integration of new tools with existing marketing and ERP tools.

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Our projects

Selection

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Vareo d.o.o.
Kranjska Cesta 4
4240 Radovljica