The area of marketing technology is evolving very quickly. New solutions, options and providers are emerging every day. Experienced Vareo experts navigate you through the marketing technology jungle and help you build an optimal set of tools that will fit your needs and support you in achieving your goals.
Digital maturity assessment is used to evaluate your organization’s digital transformation readiness. We create:
Strategy Roadmap development to help you reach your short- and long-term business objectives
Based on your needs and requirements we prepare a list of suitable technologies and vendors.
The ecosystem of marketing technology is large and fragmented. It is currently possible to choose from more than 8,000 providers on the market. The boundaries between the different areas of marketing technology are poorly defined and standardised, and the definitions of individual groups of tools are limited. Choosing the right marketing technology is a complicated and difficult task. Especially if you want the tools to be connected to each other to avoid fragmenting and uncoordinated data and functionality.
Vareo has developed an established approach to help customers understand their requirements, identify the right vendors, run the ordering process and select a supplier. We ensure that the right decisions are taken as soon as possible.
Our cooperation begins with the workshops to fully understand your business goals, challenges, and your growth strategy. We then examine your existing marketing technology and solution architecture, related work flows, back-end integrations, and where your team needs support.
In the assessment of the situation, we examine the functionality of individual technologies and possible overlap, level of utilization, level of connectivity of tools and data flow, direct and indirect costs associated with the individual tool, bottlenecks and identify opportunities for improvement.
We compare your business requirements with the existing situation, your competition activities, your customers ' expectations, good practices and the situation in the marketing technology sector. Based on this, we prepare a gap analysis and prepare recommendations for closing the gap.
At this stage, we prepare a proposal for suitable tools and providers that cover your needs along the marketing funnel with your limitations and goals in mind. We can also support you in the preparation of the RFP documentation as well as support with selection of suitable vendors.
This phase can be a stand-alone project or continuation of an advisory project. Our development team helps with the integration of new tools with existing marketing and ERP tools.