Robust Sitefinity CMS platform that gives marketers full control over content management
BTC City wanted to renovate the site in a way that will best expose the offer of its tenants, give them the opportunity to publish campaigns, promotions and events, and a platform for content marketing. The key requirement was that the CMS platform was easy to use, reliable, upgradable and connectable to their other backend systems.
Emphasis on content marketing
The website serves as a representation of individual traders and their offerings through content articles. Each article also offers the possibility to expose each provider, allowing users to switch from content to commercial work. Articles, however, through posts on social networks, serve as a generator of visiting websites
At the visitor's service
The client wanted to simplify the visitors ' overview of the opening times in real time. The task sounds easy, but in the case of BTC City, it is quite complicated because the working time is set at the individual store level and not just the location. With little programming and adjustment of the backend system, visitors to the website can check every moment whether their store is open at this time.