Tom Tailor

Fully integrated online store in less than 3 months

In less than 3 months we designed and built an online store for Tom Tailor, which is entirely related to their ERP, which runs the prices, stocks and basic characteristics of products, and their central image warehouse, located in Germany for all countries of the world. The online store has an integrated PIM and CMS that allows web editors to change the appearance of the entire website in minutes, correct product descriptions, change images, or set up promotional campaigns.

Our services

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Information architecture design
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User Experience Design (UX)
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Architecture and development of content modules in Sitefinity CMS
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Development of the PIM system
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Html Cutting and programming
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ERP and CDN system integrations
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Post-order development
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Establishment of marketing automation
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Project management and consulting
Image services

Platforms used


An Advanced Digital Experience Platform that is easy to use, manage, develop and personalize.

Sitefinity Progress logo

An extremely flexible and upgradeable .NET e-commerce platform designed to grow along with your business requirements.

Ucommerce logo
External systems

RCL BBIS commercial management
Sendgrid for transaction emails and MA
SharpSpring to support customers
Braintree Payment Module

Marketing Automation

Sharpspring certificate logo
payment system

logistics system

Project Description


Online stores typically have separate content add-in (CMS) and sales management (e-commerce) platforms. This makes it more effective to control what leads to successful sales, and the management of such a system quickly becomes a thorn in the side. The approach of the future is to unify content management and sales with the so-called Digital Experience Platform – DXP, which provides the best experience for end customers and editors. Most e-commerce platforms run into a problem with content management and are forced to constantly change systems so you can manage different parts of your business.  

With Ucommerce integration, Sitefinity has enabled us to manage content, products and prices from one site, the solution is very scalable as we will add 6 more countries this year.  You can also easily combine e-commerce content with editorial content, providing an excellent user experience and better sales.
Easily edit editorial content


From the perspective of Varea and Tom Tailor, Sitefinity eliminates many of the problems associated with the e-commerce experience. The scalable platform enables rapid and efficient integration of systems, while ensuring high information security against intrusions and abuses.

ERP is the heart of the online store business.

The online store is connected in real time to the RCL BBIS ERP system in which the subscriber manages the whole logic of stocks and prices. The contracting authority decided to fulfill online orders from existing stores, so the ERP system is the central point for processing and distributing orders between shops. Also, the issue of invoices and the dissuament is carried out in the ERP. Any changes made in ERP are downloaded and implemented in an online store in real time.

Information architecture of webs of trade and back-end systems
TomTailor funnel

CDN and PIM for product management

Tom Tailor Global has a central system for accessing images and product descriptions. Vareo has developed an API connection to their CDN system for automatic image transfer from CDNja to PIM (product information management) online store. Pim collects data from ERP (basic product descriptions, colors, categories, filters, etc.) and images from CD, and the editor then has the ability to equip the products with additional information or make minor corrections to the products.

The system is designed to automatically equip products with all the key information, when you log on to new products, they are automatically equipped with images from Tom Tailor Global, and their marketing codes are added. This allows editors to deal with adding value as they are relieved of administration.
Profile image TomTailor


Vareo helped us open a new sales channel in record time. They have built us a comprehensive digital e-commerce experience and a fully integrated platform that makes it easy to use our employees. The project was successfully completed within two and a half months. The best thing is that now all employees can edit the catalogue of online stores without any dependence on external support. The Varea team reduced the time we implemented the changes from one week to one hour and reduced the cost of external support by 40%. We look forward to continuing to work together to expand our online store into our other markets. - Aljoša Bajrović, Managing Director, Tom Tailor SEE

Project phases


We not only developed a technological solution for the client, but we offered great support for the project management of all the partners involved.

Step 1 - Workshops

We started with UX and UI workshops, where we identified both the purchase path of the buyer and identified the key functionalities of the online store, as well as the UI (user interface) for the editors of the online store. The UI has identified which content is regulated in which tool, how and the interfaces are adapted to your client's knowledge.

Step 2 – Selection of partners for payment system and logistics

Together with the client, we identified the key criteria for partner selection and led the process of choosing a partner and then integrating their solution into the entire ecosystem.

Step 3 – Definition of business and information process

We have defined the entire business and information process from visiting the website to returning or changing the product in the branch. The process was the basis for the deployment and integration of all information systems and the mobilisation of the entire organization.

Main landing
Step 4 - UX and Development

After identifying all processes and key tools and external partners, we started drawing wired models and developing an online store. In this work we also cared for coordination and cooperation with all partners in the process (ERP, SAP finance, CDN, payment system, logistics partner, client).

Step 5 – Launch

After the development we performed a silent start, where we tested the user experience as well as the operation of all integrations. The opening of an online store was gradual. First among the task force, after correcting errors, the next stress test was among employees, where bottlenecks and errors were identified. After improvements and optimization, we opened the store for everyone.

Step 6 – Optimization and upgrades

The project was staged in several steps. After the launch of the MVP version of the online store, we started with the client first optimizing backend processes for the editors of the online store. The next step is additional functionality for end users.

Step 7 – Expansion into foreign markets

Once the site is optimized for editors, in place marketing processes, purchases, sales and finance, and implemented all key functionality for end users, the expansion for an additional 6 markets begins.

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