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Tom Tailor: Making an online store

After the Covid-19 outbreak caused the closure of most of their retail stores in the region, they had to quickly adapt to the situation and make their way into the world of online stores. Since their website platform at the time was not suitable for e-commerce and was not user-friendly, they wanted the platform they would choose for a new online store to be robust and flexible enough to grow with them.

After the closure of the covida-19 stores, we designed and built a complete e-commerce experience and a fully integrated online store for TomTailor. The platforms on which the online marketplace stands allow all marketing and sales employees to manage and manage the website and online catalogue without external assistance. 

The project was successfully completed within two and a half months. The Varea team successfully reduced the time for implementing the website changes from one week to one hour, reducing the cost of external support by 40%.  

The TomTailor Group is one of Europe's leading companies in the field of fashion and lifestyle. As an international and vertically oriented company, they focus on fashionable casual clothing.


Vareo helped us to open a new sales channel in record time. They have built us a comprehensive digital e-commerce experience and a fully integrated platform thatmakes it easy to use our employees. The project was successfully completed within two and a half months. The best thing is that now all employees can edit the catalogue of online shops without dependence on external support. The Varea team reduced the time we implemented changes on the website from one week to one hour and reduced the cost of external support by 40%. We look forward to further cooperation, where we will extend this solution to other European markets. - Aljoša Bajrović, Managing Director, Tom Tailor SEE