MarTech Consulting

Martech strategy at the service of the purchase route


Accept informed decisions

Choosing the right marketing technology is a complex and difficult task, especially if you want the tools to be interconnected to avoid fragments and mismatched data and functionality.

Vareo has developed an established approach to help customers understand their requirements, identify the right suppliers, start the ordering process and select a supplier.

Let us make sure that the right decisions are made as soon as possible.

Our services

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Requirement gathering
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RFI/RFP documentation development
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Vendor and technology shortlisting
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Assessment of vendors and negotiations
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Overview of functionalities and configurations
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Integration consultation

MarTech Strategy

status analysis

Step 1: Status analysis

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Our cooperation starts with workshops aimed at fully understanding your business goals and challenges and your growth strategy.
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We then examine your existing marketing technology and solution architecture, related work streams, back-end integrations and the way we use all types of users.
Assessment of the situation

Step 2: Assessment of the situation

In the assessment of the situation, we examine the functionality of individual technologies and possible overlap, level of utilization, level of connectivity of tools and data flow, direct and indirect costs associated with the individual tool, bottlenecks and identify opportunities for improvement.

gap analysis

Step 3: Gap analysis

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We compare your business requirements with your existing situation, your competition activities, your customers' expectations, good practices and the state of marketing technology.
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On this basis, we prepare a gap analysis and make recommendations for closing them.
architecture proposal

Step 4: Proposal for architecture

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At this stage we prepare a proposal of suitable tools and providers that correspond to the greatest extent possible to your needs through the sales funnel.
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In doing so, we take into account your limitations and objectives.
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We can also support you in preparing RFP and selecting suitable providers.
support and development

Step 5: Support and development

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This phase may be a stand-alone project or a continuation of an advisory project.
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Our development team arranges the integration of new tools with existing marketing and ERP tools.
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In the case of a selection of technologies of which we are an agent, we also support you in introducing technology into the work process.

Selected MarTech consulting projects

Are you working on digital projects?

Are you renovating a website or online store?
Need advice on which technology is suitable for your business and goals?
Would you like to link marketing and sales and increase their efficiency?

Get in touch with us